Margarita Serrano. Our Founder's story

 

SERRANO was founded by Colombian designer and entrepreneur Margarita Serrano when she had the vision of creating the perfect women’s jacket using textiles made with the finest fibers. The brand is based in New York and creates beautiful collections of elevated fashion essentials for women.

SERRANO was born when Margarita was studying in Milan and experimented with menswear tailoring fabrics of Italian origin. She created a collection of 10 smart, feminine, chic jackets and envisioned SERRANO to be a line of beautifully made womenswear. Using only the finest materials, manufactured by the best factories, priced with transparency (direct to consumer only) and delivered to the doors of women around the world. 

Margarita lives in New York and is continuously inspired by the city's energy and people. She loves being able to create and deliver elevated fashion essentials to women's doors. 

The foundation of the brand is to transform the best textiles and materials into investment pieces. Both essential and sophisticated, but always with a fashionable edge. SERRANO is meant to dress women who love beautifully and responsibly made garments, that are meant to last forever.