Privacy Policy

By providing your personal information to us, you signify your acceptance of this Privacy Policy and agree that we may collect, use and disclose your personal information as described in this Privacy Policy. This Privacy Policy is incorporated into, and part of, the Terms and Conditions, which govern, in general, your use of the website maintained and operated by SERRANO (the "Site"). We will use your information only for the purposes set out below.

Although we are committed to maintaining your confidence and trust in all of our activities with you, this Privacy Policy does not govern our collection or use of data about you through channels other than the Site.

Please exit the Site immediately if you do not accept this Privacy Policy or are accessing the Site in a country or other territory where use of the Site is not permitted. We may need to update this Privacy Policy from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

1. LEGAL PURCHASE AGE

If you are under 18, we require that you inform a parent or guardian about SERRANO’s Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering with SERRANO or placing an order with SERRANO.

2. TYPES OF INFORMATION COLLECTED

The following information is provided by SERRANO to enable our online visitors to be fully informed of our Privacy Policies. The Site collects certain information when you interact with the Site. For example, the Site may collect "Personal Information" which is data that can be used to identify an individual, as defined by applicable law. The Site may also collect data that does not identify you specifically. The following is a list of data that we may collect and process about you:

- Information that you provide by filling out forms on the Site. This includes information you provide when you register to use the Site; subscribe to any services offered on the Site including but not limited to interactive services (such as blogs, chat rooms, message boards, or other user forums); enter a competition or promotion sponsored by SERRANO; complete a survey; or report a problem with the Site;

- Your correct date of birth, which we may require that you submit accurately to ensure that you do not access the Site if you are not of a legal age to purchase items offered for sale on the Site;

- Any information you may provide when you contact us or send us a correspondence;

- Details of any transactions you carry out through the Site including the placement of any orders by you; and

- Details of your visits to the Site including, but not limited to, your computer's IP address, password information, page interaction information, traffic data, location data, weblogs, and other data about the resources that you access.

3. WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW

SERRANO collects personal information in several ways when you place an order, or register for a service offered by SERRANO. By registering, you are consenting to the collection of your personal data. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit/debit card billing address(es) so that we can process and fulfill your order.

Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

4. USE OF COOKIES ON OUR WEBSITE

In common with many websites, we use "cookies" to help us gather and store information about visitors to our Site. A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Site.
We may use information from cookies for the following purposes:

- Traffic monitoring, for example, the IP address from which you access the Site, the type of browser and operating system used to access the site, the date and time of your access to the site, the pages you visit, and the Internet address of the website from which you accessed our Site;

- To recognize repeat visitors for statistical/analytical purposes; or

- Anonymous tracking of interaction with online advertising, for example, to monitor the number of times that a banner ad is displayed and the number of times it is clicked

- We may compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related site information. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.

- We may connect the information that we collect through cookies with other Personal Information that you provide to us. Such purposes are:

- To customize or personalize your experience of the Site; for example, so that we can greet you on the site by name;

- For transactional purposes, such as credit card sales; or

- To monitor your use of the Site in order to make our communications with you as relevant as possible; for example, by sending you email communications relevant to the parts of the Site that you visit most often or by letting you know about features of the Site that you have not accessed previously.

5. HOW PERSONAL INFORMATION MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH

SERRANO may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience. We will also use your details to fulfill and deliver your orders and manage your account. Personal Information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information.
When you register with SERRANO, you will be offered the opportunity to opt out of our email newsletter and other update services. If you choose to opt-out for this service, we will not send you alerts for new products, features nor enhancements; special offers; upgrade opportunities; contests or events of interest.

We do collect information about site traffic, sales, wish list, and other commercial information which we may pass on to third parties but this information does not include any information which can identify you personally. We strive to limit use of your information to those offers that we think you would appreciate receiving. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.

In addition to disclosures identified in the purposes above, from time to time we may disclose Personal Information to:

- Our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf or to provide services to us, such as warehousing and delivery; marketing and advertising; data processing; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and further provided such service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to us or as otherwise required by law;

- Unaffiliated service providers with whom SERRANO may subcontract, including website hosting companies, fulfillment companies and other third party service providers;

- If we are under a duty to disclose or share your personal data in order to: comply with any legal or regulatory obligation; respond to inquiries or requests from public authority; enforce or apply the SERRANO Terms of Use and other agreements; permit us to pursue available remedies or limit the damages that we may sustain; or protect the rights, property, safety or security of SERRANO, our employees, agents, contractors, customers, the visitors of the Site or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

6. OPT IN AND OPT OUT PROVISIONS

When you register, you will be given the option to opt-out of subscribing to our regular update service.
At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any email we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the email.

Should you choose to have your name and personal data removed from our database altogether, you can do so by sending an email to customercare@serranostore.com.

7. SAFEGUARDING YOUR PERSONALLY IDENTIFIABLE INFORMATION

The Site may contain links or references to other websites outside of our control. Links to other websites may use our Site logo or style as a result of a co-branding agreement. These websites may send their own cookies to you and may collect data and make use of that data in ways that this Site would not. Please be aware that we have no control over these websites and our Privacy Policy does not apply to these sites. We encourage you to read the Privacy Policies and terms of use linked or referenced in the websites you enter.

As required, this Privacy Policy may be supplemented by additional legal requirements in jurisdictions where we conduct business. Nothing in this Privacy Policy or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that any individual or person may have at law or otherwise against SERRANO the company or any third party or any of their respective directors, officers, employees, agents or representatives; nor will the existence of this Privacy Policy or its application impose or add to any obligations or liability upon SERRANO that it does not already otherwise have under law.

8. HOW TO ASK QUESTIONS OR FILE COMPLAINTS

If you require further information about our Privacy Policy, please go to the help section of the web site where frequently asked questions (FAQs) are answered, if you require more information please go to the Contact Us section of the web site and send an email to customercare@serranostore.com

9. YOUR CONSENT

By visiting www.serranostore.com you are accepting and consenting to the practices described in the Terms and Conditions.